WhatsApp sequences
From your WhatsApp Business number
- Step 1Price list offer
- 3 days
- Step 2Sample box offer
- reply
- ✓StoppedBuyer answered
- Up to 10 steps
- 1 hour to 90 days between steps
- Stops when a buyer replies
Trade show lead management
Trade show leads that turn into export orders
A food or ingredients fair can give you hundreds of conversations in a few days. Double Export gives each one a buyer record, a show tag, a Product Sheet and a follow up plan, so the leads are still warm when you get home.
A show workflow, before, during and after
Before the show
Import the buyers you already know, create a tag for the show, build a Product Sheet for the range you are bringing and print its QR code for the stand.
At the stand
Let visitors scan the QR code to open your sheet. Note what each serious buyer asked for, the product, volume and the next step you agreed.
Within two days
Add every contact as a buyer with company, contact person, country, WhatsApp and email, tagged with the show and a priority.
Follow up
Start a WhatsApp sequence or an email sequence for the show tag. WhatsApp sequences stop for anyone who replies.
Quote
When a buyer asks for a price, create the export order from their record and send it as a quotation.
Every contact from the show, tagged and searchable
Tag each buyer with the show where you met and where they stand. Filter by tag and country to see exactly who you met at a show and who still needs an answer.
A QR code on the stand, the same sheet in every follow up
Build a Product Sheet for the range you are showing, print its QR code for the stand and send the same link after the show. Double Export counts buyer views, so you can see when a sheet was opened.
Follow up with the whole show at once
Write the first message and the follow ups once, send them to everyone with the show tag, and let them go out on the days you set.
Email sequences
From your own Gmail or Google Workspace
- First emailGood to meet you
- 3 days
- Follow upSame thread
- 7 days
- Follow upSame thread
- Your address, your inbox
- Shared across several mailboxes
- Sending hours in a time zone you choose
Upcoming food trade shows
Dates as published by the organisers when we checked on 11 October 2026. Confirm them on the organiser's website before you book.
-
SIAL Paris 2026
17 to 21 October 2026
Paris Nord Villepinte, FranceSource: sialparis.com
SIAL Paris articles for exhibitors -
Gulfood 2027
15 to 19 March 2027
Dubai World Trade Centre and Dubai Exhibition CentreSource: gulfood.com
Gulfood articles for exhibitors -
Anuga 2027
9 to 13 October 2027
Cologne, GermanySource: anuga.com
Anuga articles for exhibitors
Questions
What is trade show lead management?
It's how an exhibitor records the people met at a show, sorts serious buyers from browsers, sends each one the product information they asked for and follows up until they order or say no. Most of the value of a show is decided in the weeks after it closes.
Can Double Export scan business cards or visitor badges?
Not today. Add buyers by hand during or after the show, or import a CSV or Excel file, for example a list you typed up or an export from a lead retrieval service. Duplicate emails and phone numbers are caught, so an existing buyer is never overwritten.
How should I tag leads from a show?
Give every contact the show tag (for example SIAL Paris 2026) and one priority or status tag (for example Hot, Samples requested or Price requested). Tags become campaign audiences, so a follow up sequence for the show includes buyers you tag later.
Does follow up stop when a buyer replies?
WhatsApp sequences stop automatically for a buyer who replies. Double Export doesn't read your inbox, so for email you stop the sequence for that buyer from the campaign results.
Is there a pipeline board for show leads?
No. Double Export doesn't have pipeline stages or forecasts. You track where each lead stands with tags and campaign results, and once a buyer asks for a price, with export order stages: draft, quoted, confirmed and completed.
Keep exploring
- How to follow up after a trade show A day-by-day plan for turning booth conversations into quotes, with message templates.
- Export lead management Turn trade-show cards and outreach lists into buyers you follow up with on time.
- Buyer follow up WhatsApp and email sequences that go out on a schedule you set once.
- Why Exporters Lose Buyers After International Trade Shows When a buyer is lost after a trade show, there is not always a clear no.
- How to Measure Trade Show ROI and Buyer Conversion A trade show is easy to judge by how busy the stand felt and hard to judge by what it earned.
- WhatsApp and Email Follow up Templates for Gulfood Exhibitors Fourteen short, ready-to-adapt WhatsApp and email templates for the weeks after Gulfood, with when to use each one and what to…
Get your next show's leads into one place.
Create a tag for the show, build a Product Sheet with a QR code for the stand, and have your follow up sequence ready before you fly.
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