Anuga 2027: A Practical Lead Management Guide for Food Exporters
Anuga 2027 runs from 9 to 13 October 2027 in Cologne. A year is enough time to build a lead system that turns stand conversations into samples, quotations and first containers.
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Anuga articles
Anuga takes place in Cologne every two years; the next edition runs from 9 to 13 October 2027. These articles help food exporters plan lead capture, follow up and measurement around it.
Anuga
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How to Follow Up With International Buyers After Anuga
Anuga fills your notebook with buyers from dozens of countries. Following up well means writing at the right hour, on the right channel, in plain language, with the documents food buyers actually ask for.
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How to Measure Lead Quality and Sales ROI at Anuga
Counting business cards tells you how busy the stand was, not whether Anuga paid off. Score lead quality, attribute orders honestly and measure over a window long enough for food buyers to buy.
How Double Export helps
- Trade show lead management Capture, tag and follow up with the buyers you meet at SIAL, Anuga, Gulfood and other shows.
- For food exporters Dried fruit, nuts, dates, spices and ingredients: specs, certificates and show follow up.
- Buyer follow up WhatsApp and email sequences that go out on a schedule you set once.
Bring your buyers, follow ups and product sheets into one place.
Add your products and the buyers you met, send your first Product Sheet, and start a WhatsApp or email sequence today.
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