Double Export blog
Practical articles on trade show leads, international buyer CRM, WhatsApp and email follow up, and measuring export sales. Written for exporters, usable with any tool.
Export CRM and Lead Management
An export deal passes through the same handful of stages whether you sell dates to Malaysia or olive oil to Canada. Defining those stages, and what it takes to leave each one, makes the whole sales process easier to manage.
Export CRM and Lead Management
A buyer CRM is only as good as the decisions made before the first record goes in. Here is how to design one for international buyers, whether you keep it in a spreadsheet or in software.
Export CRM and Lead Management
When a buyer is lost after a trade show, there is not always a clear no. They may simply stop hearing from you, or hear the wrong thing at the wrong time. These are the common ways exporters lose them, and what to do instead.
Sales Growth and Automation
There is no magic number, but there is a sensible range for each kind of lead, and clear signs that tell you when to keep going and when to stop.
Sales Growth and Automation
A follow up sequence is a set of decisions you make once: who enters, what each step adds, which channel carries it and what happens when the buyer answers. This article walks through building one for any new buyer lead.
Sales Growth and Automation
A trade show is easy to judge by how busy the stand felt and hard to judge by what it earned. This is a simple method, built on a spreadsheet, for counting the full cost, following each buyer through to an order and working out when the show paid for itself.
Sales Growth and Automation
An inquiry costs the buyer one email, and it may well have gone to several suppliers. What turns it into a customer who reorders for years is a chain of small, reliable steps: the reply, the quotation, the first shipment, the documents and the contact after delivery.
Sales Growth and Automation
Neither channel wins on its own. WhatsApp is better for speed and short questions, email for quotations, documents and anything you may need to prove later. Here is how to split the work.
Add your products and the buyers you met, send your first Product Sheet, and start a WhatsApp or email sequence today.
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